rohaise

HELLO,
email me


Product Designer;
Research and data lover;
behavioural psychologist. [+]

PRODUCT DESIGNER;
RESEARCHER & DATA LOVER;
BEHAVIOURAL PSYCHOLOGIST;
PRODUCT MANAGER; 4+ YRS IN TECH;
Masters' Psychology & Global studies;
JEWELLER; FOODIE; CAT obsessed. [-]

IN THEIR WoRDS

Jed Lazar  [Cozy-Juicy-Real Founder & CEO]

Our team loved working with Letitia - she was super competent and a joy to work with. She helped our business with a key UX project: she did a full UX assessment - interviewed customers, researched competitors, designed and tested prototypes and created final designs for us to implement. From the get-go she really understood what we wanted, and in the end, what she created was even better than what we were hoping for.

Alex Vlassopulos [Ex-Googler & Co-CEO at Kitche]

Letitia is top 0.1% of people I've worked with. She is a go-getter with an entrepreneur's spirit and thirst for knowledge across all fields. She is wise beyond her years and quickly escalated to a management position at Kitche and thought leader.

Lynsey Scott [Co-CEO at Kitche]

One of Letitia's standout qualities is her unparalleled capability to complete any given task, even when she lacks prior experience in that specific area. Her ability to adapt and quickly acquire new skills showcases her versatility and commitment to delivering results.

PUBLISHED WRITING

Rethinking Personas: Empathy and inclusion in UX Design [UX Collective]

Designing for Change: Understanding Behaviour Change Theoy [UX Collective]

Collaborative UX: Integrating AI into design thinking [Muzli Design Inspiration]

Behaviourial Psychology
UX Design
UI Design
Product Management
UX Research
Data Analytics
UX STRATEGY
Webflow
Behavioural Psychology
UX Design
UI Design
Product Management
UX Research
Data Analytics
Figma
Webflow

SKILLS AND SoFTWARE

Design & Dev Softwares:

Figma

Webflow

Adobe Suite

Jira

Notion

Github

Wordpress

Google Analytics

Tableau

Design Skills:

Competitive Research

Comparative Analysis

User Interviews

Affinity map

Contextual Enquiry

Preference Testing

A-B Testing

Task Analysis

Feature Inventory

Regression Analysis

Jobs-to-be-done

Personas

Archetype Analysis

Empathy Maps

How Might Wes

Problem Statement

Opportunity Map

User flow

Crazy 8s

Design studio

Sketches

Low-fi Wireframes

Mid-fi Wireframes

Usability testing

High-fi Protoype

Card Sorting

Information Architecture

Usability metrics analysis

Client relations

Accessibility Audit

Presentation skills

Workshop Faciliation

Hello stranger.

Say hi back, letitiarohaise@gmail.com

LINKEDIN

MEDIUM

CV

DESIGNED ON FIGMA, MADE ON WEBFLOW